ROTWEISSER HERBAL LIQUEUR
LORENZO INGA SELECTION


Originally produced during World War II by Gaetano Inga to show hospitality to the German Offi cers who had commandeered the Inga family residence in a herbal liqueur which reminded the offi cers of their homeland hunting liqueur.
Inspired by the hunting theme, Gaetano used many different herbs in his recipe including Artemisia Absinthium (a herb usually found in Absinthe which derives its name from the Greek god of the hunt-Artemis).
Rotweisser is best enjoyed ice cold as a digestif, as an ice cold shot, in cocktails or mixed with an energy drink.
• The first and only Absinth Infused Herbal Liqueur
• Rotweisser delivers excellent value when compared to other Herbal Liqueurs and Absinthe’s
• Engaging consumer internet marketing campaign about to begin
• Excellent margin opportunity
• A great story and real brand heritage
• Unique fl avour and superior quality
• The consumer understands the brand positioning and proposition
• Capitalising on the buoyant Herbal Liqueur market and renewed interest in the Absinthe category rotweisser - the liquid legend